5× Organic Traffic Growth in Six Months Through Adaptive SEO
Client Overview
GrandShipper provides USPS shipping software for B2B eCommerce businesses across the U.S., helping merchants streamline label printing, returns, and shipping management through a web-based platform.
Challenge
Before partnering with Rebel Commerce Solutions, GrandShipper’s organic visibility was limited. Monthly sessions averaged around 450, with over 98% of traffic coming from branded searches. The site lacked technical consistency, conversion tracking, and non-branded keyword reach — all critical for scaling acquisition among SMB and eCommerce users.
Strategy
Rebel Commerce Solutions implemented an Adaptive SEO program, designed to evolve each quarter based on performance insights and changing search dynamics. The initiative began by establishing a solid technical and data foundation in Month 1, followed by content expansion and iterative optimization.
Phase 1 – Foundation (Month 1)
- Completed a full technical audit, resolving sitemap, 404, and canonical issues.
- Integrated GA4, GSC, GTM, and CrazyEgg to establish reliable tracking.
- Conducted a competitive landscape analysis to identify high-value, non-branded keywords.
- Established a reporting cadence with live dashboards and monthly insights.
Phase 2 – Execution & Optimization (Months 2–5)
- Created eight SEO-optimized service pages targeting transactional, industry-specific search terms.
- Expanded backlink and citation profiles, improving domain authority and referral traffic.
- Enhanced on-page SEO: optimized meta tags, internal linking, and site hierarchy.
- Deployed adaptive keyword and content updates informed by SEMrush and GSC data.
Phase 3 – Adaptive Refinement (Ongoing)
- Reviewed keyword performance, traffic sources, and user behavior quarterly.
- Adjusted strategy based on evolving search patterns and new product positioning.
- Added CRO recommendations and “Free Software” CTAs to improve conversion flow.
Results (April–September 2025)
| Metric | April 2025 | September 2025 | Change |
|---|---|---|---|
| Monthly Organic Sessions | ~450 | 2,214 | +5× |
| Ranking Keywords | 216 | 553 | +158% |
| Top 10 Rankings | 9 | 30 | +233% |
| GSC Clicks | 1.2K | 3.09K | +157% |
| Impressions | 13.4K | 43.9K | +227% |
| CTR | 4.7% | 6.8% | +45% |
| Organic Conversions | ~1 | 35 | – |
Key Outcomes
- Achieved a 5× increase in organic traffic within two quarters.
- Expanded non-branded keyword visibility and SERP presence, with multiple featured snippets.
- Improved overall click-through rate and engagement metrics through content and UX optimization.
- Established a scalable foundation for continued growth through Adaptive SEO.
Pro Insight: Leveraging Bing Places for LLM Search
Listing GrandShipper on Bing Places for Business contributed to a measurable spike in direct and referral traffic. As LLM-integrated search engines like Microsoft Copilot use grounded data from verified sources such as Bing Places, the listing acted as a structured, authoritative data point for AI-generated responses — boosting GrandShipper’s local and brand visibility in Bing’s organic results and LLM summaries.
Tip: Optimizing for Bing Places not only improves Bing rankings but also increases the likelihood of your business being cited as a trusted source in AI-generated search answers.
Summary
By combining technical excellence, data-driven iteration, and adaptive quarterly reviews, Rebel Commerce Solutions transformed GrandShipper’s search visibility and positioned them for scalable, AI-era organic growth — all within six months.
