From Door Knocking to Digital Marketing: Building a Web Design Agency in Mexico with Pietro Mina
Starting a business is difficult anywhere. However, building a web design agency in Mexico presents its own unique challenges, especially when clients are still learning the value of digital marketing. In this episode of the Rebellious Times Podcast, I sat down with Pietro Mina, CEO of Uno Web Design, to discuss entrepreneurship, SEO, AI, and the realities of growing an agency from scratch.
Building a Web Design Agency in Mexico
Pietro’s journey started far from the agency world. After working in a supermarket warehouse, he realized he wanted to build something that could create a positive impact. Therefore, he taught himself HTML, CSS, and web development through YouTube tutorials and online courses before launching his own agency.
Winning Clients Through Persistence
One of my favorite parts of Pietro’s story is how he landed his first clients. Rather than relying on referrals or paid advertising, he dressed professionally, carried his laptop, and knocked on doors across Oaxaca. Although he received countless rejections, he continued refining his pitch until businesses finally gave him an opportunity. That hustle is becoming a lost art in today’s digital world.
The Difference Between US and Mexican Clients
Having worked with clients in both Mexico and the United States, Pietro offered fascinating insights into the cultural differences. While US businesses are often more familiar with investing in marketing and SEO, Mexican businesses frequently require more education around long-term marketing value. As a result, agency owners must often balance strategy with client education.
Why SEO and AI Are Changing Marketing
Although Uno Web Design began as a web design agency, the business has evolved significantly. Today, Pietro helps clients improve search visibility through SEO while also embracing AI-driven marketing strategies. Furthermore, his team is helping businesses increase visibility across emerging AI search platforms such as ChatGPT, Gemini, and Perplexity.
Chapters
00:00 Introduction to Pietro Mina and His Journey
10:02 Building a Web Design Agency from Scratch
19:58 Navigating Client Relationships: US vs. Mexico
30:06 Expanding Services and Embracing AI in Marketing
36:02 Personal Life and Future Aspirations
Building a Business and Family Together
Beyond marketing, Pietro shared a perspective that many entrepreneurs will appreciate. He married his wife at 18 and credits their partnership as one of the foundations of his success. Today, they are building not only a business together but also a creative hub designed to help artists, small businesses, and community-focused organizations thrive in an increasingly automated world.
This conversation provides valuable lessons for entrepreneurs, agency owners, and anyone interested in building a business with purpose. Pietro’s story is proof that persistence, curiosity, and a willingness to take action can open doors regardless of where you start.
Pietro Mina Links:
unowebdesign.com
LinkedIn
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